The Keys to the Success of 5 Advertising Photography Campaigns

When we hear that a picture is worth a thousand words, it’s true, and in digital marketing, this resource is extremely valuable. It’s proven that attraction to ads and posts increases by approximately 65% when images and text are included, rather than just text alone.

With the intention of helping you learn to use this resource and make your content more compelling, we’ve made a list of the five key factors you should consider to successfully convey your message.


When you show a product or service in the right context, you get better results with the audience than when it’s presented in isolation. In other words, if consumers find your product or service more familiar in the environment they use it in, they’re more likely to make a transaction. This Ray-Ban campaign is the perfect example of how to contextualize:

Why did they do it well?

They show their product in everyday life, not just in a presentation with sunglasses on a model but in a real-life situation that the audience can relate to.


The important thing is that their photographs are of good quality and well thought out. If you don’t have a large budget to produce your own photographs, there are many stock photo banks that can be very helpful. Look at this Cheerios ad:

Why did they do it well?

It’s a perfect photo for the product type because it appeals to the audience’s sense of taste, and the product is the center of attention. In short, when you see this ad, you only think of Cheerios.


Your mission is to stand out in the eyes of the consumer and present creative ideas to stand out from the rest of the posts. You must be clear about the message you want to convey to select the right photograph. You can choose to go beyond the traditional and be a bit disruptive or follow the classic line with a different twist. It depends on your message. This is what Peugeot did:

Why did they do it well?

In this case, Peugeot chose to be disruptive and doesn’t present a car in the conventional way. A better option for an automatic and fresh way of communicating the message: cars are literally falling from the sky.

Real Connections

To create posts that create real connections with consumers, you must maintain honesty in your photographs. Photos that depict real environments have a greater impact and are shared up to 15 times more than “fake” images. Toms is one of the brands that has a great connection with its consumers. Here’s an example of how you can achieve this with a good photograph:

Why did they do it well?

Because in this case, the image is evidence of the promise Toms makes to its consumers: buy one, give one. With just one photograph, they represent the positive results Toms has on its beneficiaries.

Responsive Images

Your content should be designed to be accessible through a personal device, tablet, or smartphone. Remember that this is part of the user experience, and it’s very important that the audience can see your photographs. Look at this example of how a responsive campaign looks:

Why did they do it well?

It’s simple: there’s a well-thought-out design for each type of device.

In conclusion, photography is an excellent tool for content creation, and taking control of these considerations can help you gather more information.




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