5 Strategies for the Future of Online Sales

Having an eCommerce business in the 21st century requires you to be trendy, relevant, and to gain the trust of internet users. While the main goal of everyone with an online store is to generate more online sales, it’s crucial to never forget that the customer should always be the focus of any business.

Customers will guide you on the path to follow and help you identify the improvements needed to take your company to the next level. Achieving the desired engagement will only be possible if you align your goals with the customers’ goals, and not the other way around.

Before taking the big leap to consolidate your online sales, you should focus on applying the best marketing strategies to attract leads, understand your customers’ profiles, and segment them using a CRM to guide them through your sales funnel until you achieve customer loyalty.

Strategies to achieve more online sales

Before we begin, it’s important to clarify that nowadays sales are based on resolving queries, not just transactions; that is, providing the best information to the customer to offer a solution that meets their needs, rather than solely focusing on closing the sale with minimal effort to understand the customer’s profile.

If you already have an eCommerce store, you will never regret having made the best decision to start your digital business, as evidenced by the surge they have shown. According to statistics from the Italian consultancy firm Finaria, global retail e-commerce sales will exceed 3 trillion dollars in 2025, ensuring that the future of e-commerce is stable and will not represent losses or risks in the future.

If your product or service is already innovative, you only need some optimizations to improve your conversions. With that said, we will mention the main strategies you should implement to achieve more online sales:

• GEO-TARGETED ADVERTISING. It’s not enough to know the customer’s profile; information about their location or the frequency of visited places is essential to tailor each message, product, or service to their lifestyle.

Use tools like Facebook Wi-Fi to easily connect with your customers and attract more people to your business.

• ECOMMERCE ON ALL TYPES OF DEVICES. With the rise of the Internet of Things, it’s essential for users to be able to make purchases not only on their smartphones but also on their smartwatches, refrigerator displays, smart TVs, or video game consoles, among other points of sale. Take advantage of the new tools offered by providers of these devices and set up your store on all types of devices.

• BOOST ON SOCIAL MEDIA. Social platforms play a decisive role in purchase decisions, as they are essential channels for comparing products thanks to the reviews provided by other users. Don’t forget that encouraging reviews on your profiles will be crucial to achieve the boost you are looking for.

• VIRTUAL AND AUGMENTED REALITY. Undoubtedly, a very attractive technological format that achieves complete immersion with the product regardless of time and space barriers, providing a satisfying and distinctive experience for your brand. 

Every day, consumer-friendly devices designed to immerse your product in this virtual world are becoming more accessible. Just look at what brands like Apple are doing to make this dream a reality.
Know more: https://www.apple.com/la/augmented-reality/

• NEW PAYMENT OPTIONS. The possibility of offering new payment methods like Apple Pay and Google Pay is already a reality in Mexico and many other countries. These payment options make the process easier and more agile for users.

After-sales strategies, the key to customer loyalty in online sales

Remember that your funnel doesn’t end when the purchase is made. Loyal customers will always come back and become the best ambassadors for your brand, so it will be vital to implement actions to achieve empathy, credibility, and loyalty with your brand.

Strategies based on optimizations to achieve more online sales are the best investment that will give you the necessary results to keep your business alive. Personalized treatment for your customers will help you sell more even in times of crisis because it will always be worth buying from you. Never forget that consumption is now essentially virtual, so focus your efforts on:

• Carefully delivering the product with a competitive advantage.
• Maintaining personalized customer service to ensure satisfaction.
• Using email marketing to optimize your time and inform about new offers tailored to each customer’s profile.
• Using remarketing to offer specific products based on each customer’s history.
• Motivating new conversions from frequent customers with loyalty incentives.

Experiencing global emergencies teaches us the lesson and opportunity to seek new alternatives to preserve the prosperity of a business, where the internet has become the best way to overcome crises with optimal returns. All you need to do is adapt the channel, define an inbound marketing strategy, join forces with systems like a CRM, and implement your online sales pages.

Are you ready for the future of eCommerce? Share your experiences and doubts in the comments.