Dedicate 15 Minutes Daily to Improve Your Social Media

If you’re looking to increase your social media reach and have little time to dedicate to this task, or you don’t have someone to handle it, then this action plan is perfect for you. It’s very simple: you have a daily task that won’t take you more than 15 minutes. You can repeat the cycle as many times as necessary, and we assure you it will become a habitual process within your social media strategy.

Day 1: Optimize your social profiles

Start by making sure your social media biographies and profiles are complete and up to date. Make sure to include:

• A clear and concise description of your business. Each social media platform has a space designed for the profile description. Think of this as the perfect place to put a sales pitch or include keywords so your followers can clearly identify your product or service.
• Username and URL. Make sure to enter the name you want to be found by to dominate the positioning of your brand name and set up the URL with the same username.
• Profile picture and cover photo. If you’re a large brand or company with a recognized logo, definitely use the logo. However, if you’re building your personal brand or are a public figure, you should use a picture of your face. Your audience is more likely to engage with a person than with a brand logo.
• Links. Take advantage of any opportunity to include links on the home pages of each social network, starting with a link to your website.
• Page information. You should provide users with as much useful information as possible about your business. Consider the following fields for your profile:
  • Hours: Inform your business hours and special dates.
  • Price: The more transparent you are, the better.
  • Contact: Set up your email and phone numbers.
  • Category: Define what type of business it is to be indexed by search engines. Try to fit as closely as possible to the options provided by each platform.
  • Address and location. Some social networks allow you to display your business’s address and location on a map within the profile. If your business depends on a local audience, then including this information is crucial.

Day 2: Promote your social presence

Promote your social profiles and add buttons for each social network on:

• Your website.
• Your business ads.
• Printed materials.
• Emails.

Remember that in printed media you must enter your username. Ex: “@tribalomx”.

Day 3: Post relevant and engaging content

Keeping social networks updated with relevant content, in an original way, has today become a fundamental part for all brands. The amount of information to which consumers are exposed, and the ease of hiding or avoiding unwanted content, have made the task of creating effective ideas much more complicated. Therefore, it is essential that brands know how to communicate in a humanized, personal and transparent way, with content:

• Interesting for your audience. Knowing your audience is essential to guarantee that all the content developed by you or your team is in line with what your audience is interested in.
• Updated. Make a difference with eye-catching and innovative content.
• Don’t focus on your product. Stop selling and start communicating the added value of your product or service to generate “engagement” or commitment with your audiences.
• Educational. Grab the attention of potential customers by creating content designed to address the problems and needs of your ideal customers. This way you will attract qualified prospects and generate trust and credibility for your company.
• Useful in the purchasing process of your consumers. When creating any content, put yourself in your audience’s shoes and ask yourself: What do I gain from this content? Is this content useful to me? Does the post have anything that can help me solve a problem? By trying to answer these questions through the vision of your audience, you can produce more attractive content that will generate greater participation.

Analyze our publication of the keys to the success of 5 Advertising Photography campaigns, this will help you create even more attractive content.

Day 4: Build relationships with people in your industry

• Follow them.
• Participate in discussions.
• Create conversations, ask questions to your audiences.
• Make retweets or reposts.
• If you have new industry followers, follow them too.

Day 5: Interact with your followers

• Ask questions and answer doubts.
• Listen to them to get insights into new content.
• Participate in their conversations.
• Create interest in them.

Day 6: Encourage new followers

• Make exclusive offers for your followers as a way to reward them.
• Have contests.
• Create situations that encourage users to follow you.

Day 7: Before concluding, carefully evaluate your actions of the last 6 days and identify if you can improve or modify something

• Review each step.
• Ask yourself if there are opportunities for improvement.
• Take advantage of the analytical tools available to avoid errors and enhance successes:

1) Facebook Insights.
2) Twitter Analytics.
4) SocialBro.
5) Iconosquare.
6) Google Analytics.

• Clearly identify if your efforts on Social Networks are bearing fruit and start making the right decisions to improve your results.

A significant impact on social networks is the product of consistency in the content you publish, as well as a lot of patience. It is a long and sometimes confusing process. But don’t despair, that’s precisely why we share this action plan with you, so that you can understand step by step what you have to do and always move in the right direction.