To start, you can add a chatbot to your eCommerce store by partnering with a provider that handles this service. These providers develop proprietary software that handles artificial intelligence and natural language processing, adapting their platforms according to interactions with customers, checking the status of orders, or answering frequently asked questions about products.
Generally, these providers offer technical support so that you can load the bot properly into an application programming interface (API). Some of these providers provide simple lines of HTML5 code to be added to the site, while others use drag-and-drop modules, making chatbot script creation easier.
The chat system for web pages from Crisp is a great option because they are precisely concerned with making their chatbots and live chat installation very simple.
Crisp is also available as a chatbot app for Shopify. This means that you just have to go to the app store and install it in your store. Then, when accessing the user area of Crisp, in less than 30 seconds, you can:
- Centralize 12 communication channels: emails, chats, Instagram, WhatsApp, and more.
- Preview shopping carts, check histories, and issue refunds
- Manage frequently asked questions
- Generate chatbots with prefabricated flows
Tips to Know When Creating a Chatbot
Here are some simple tips that will help you implement a good chatbot creation strategy without technical knowledge.
- Define your chatbot’s personality
Customers should always have a unique experience when talking to your brand. The best thing here is that they feel they are not communicating with a simple bot, but that their conversational experience helps them throughout their purchasing process. Therefore, when it comes to personality, it refers to making the conversation as natural as possible.
- Change the concept from “Agents” to “Trainers”
The term “agents” is a basic concept used by customer service applications and services. When it comes to a chatbot strategy, this concept must change because chatbots must be constantly trained.
- Create a good flow analysis
No matter how many questions your customers have, they can all be organized. You need to have a lot of communication with the support and customer service team to be able to capture all the possible questions that the bot could receive. Always keep your sales funnel in mind!
- Choose your provider wisely
It is essential to know what you want to do and achieve with your chatbot. There are many use cases and conversational experiences that can be created, so the key is to be clear about what you want the chatbot to do, and then know which provider to choose.
Create your own chatbot and improve your business success
Chatbots are tools that are conquering the world of e-commerce, making brands more accessible and humanized for customers. They also provide perfect user experiences that adapt to each individual. Thanks to this, they not only attract and convert consumers but also retain them as long-term customers.
They are quite convenient tools, available 24/7, and completely useful for any type of customer. And although for some people, chatbots are still a new tool, companies will probably want to join this phenomenon of interactive technology. Have you made the decision to include one in your eCommerce? You will no longer need development knowledge or codes, so don’t wait any longer and create one!
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