Best SEO Positioning Tools in 2021

Whether you are a beginner or an expert SEO analyst, having the best SEO analysis tools is always a priority.

And what are SEO tools? If you are not familiar with them, you should know that these systems allow us to monitor the SEO performance of a website, both in itself and against your competition.

And in this world of SEO, it is not only about using cheap SEO tools, but about managing those that allow you to obtain the best results.

We will take a quick look at the best SEO tools, according to the different tasks that each one fulfills.


Let’s start with SEO suites (all-in-one SEO audit tools).

If we have to talk about the most powerful SEO analysis tools, we have to talk about Semrush.

This powerful tool will allow you to obtain information about the SEO of your website and that of your competition.

With Semrush you can analyze the organic performance of any website: the keywords it has positioned, the pages that are positioned best on that site, the volume of traffic they receive, and the number of results that appear in searches for those keywords .

You can also obtain valuable information for your link building, content generation, error correction, and find duplicate content on your website.

Additionally, you can sort all of this by projects to observe the performance of your SEO plans over time.

In short, Semrush will allow you to obtain valuable information about your SEO project, in addition to being the only platform that allows you to link an entire project completely FREE.


In second place, we have Ahrefs, one of the systems with the most SEO information, boasting a database of around 13 trillion links. This positions it as the best tool to use for link analysis or backlinks.

You can check information about your competitors’ link profiles, historical evolution, see the status of those backlinks (broken, new, lost, internal), and thus obtain valuable data for your link-building work.

Additionally, over the years, Ahrefs has added four other capabilities to its tool: Keywords Explorer (keyword planner), Site Audit (SEO performance of your website), Rank Tracker (position tracker), and Content Explorer (content performance).

If your SEO strategy focuses on link-building, Ahrefs is undoubtedly your best choice.


Ubersuggest is a tool that will help us in our process of searching for keywords, oriented towards SEO and PPC campaigns.

It will be able to show us different indicators, as well as suggestions and keyword combinations, based on the keyword we have entered in the search engine.

With its different functionalities, we will be able to obtain a large amount of information that will help us in selecting the terms to work on in our web project. Among them, we can highlight:

Keyword Analyzer – Keyword performance, ideas for new keywords, and content ideas per keyword.

Competitive Analysis – Overview of competitors’ traffic and analysis of similar sites.

SEO Explorer – SEO analysis of websites and their backlinks.


Another tool is Mangools, which, although it does not have as many capabilities as Semrush, is one of the SEO analysis tools that you might like more.

Mangools is an SEO suite that combines five tools to analyze various aspects of your website. The main one is the KW Finder (keyword finder), which will help you with your keyword research for your project. It is important to highlight that it is visually very attractive and easy to use.

Additionally, Mangools has four other tools: SerpChecker (position analysis), SerpWatcher (position evolution), LinkMiner (backlink tool), and SiteProfiler (SEO metrics analysis).

The main quality of this suite is how easy it is to use and the information it provides. Even the youngest SEO analysts always find a way to take advantage of its capabilities.


WooRank is one of the leading SEO tools for instantly analyzing websites, obtaining advanced reports, custom keyword tracking, complementing a marketing plan, and much more.

It is a powerful tool that can help you get the most out of internal SEO for any web project.

This tool is designed to be useful for anyone, from an e-commerce owner to a blogger or a website developer. The important thing is to follow the system’s recommendations to achieve internal SEO that strengthens your overall SEO strategy.


MOZ allows you to analyze the link profile on your competitors’ web pages, and you can also analyze various filters that may be of interest to you: page, domain and subdomains, link types, anchor text, and finally, domain popularity and authority.

This tool can provide you with a competitive advantage for your business, as you will be able to thoroughly analyze the main websites in your sector and see what they are doing in terms of SEO.

Answer the Public

One of the most important functions in SEO tools is keyword research.

Answer the Public is one of the friendliest online SEO tools. And at the same time, it is an excellent starting point for your keyword search.

Answer the Public gives you hundreds of potential keyword ideas, and also, they are sorted according to the type of search.

The amount of ideas that Answer the Public can give you is immense, and its interface is extremely user-friendly. In summary, a great free online SEO tool to start your keyword search.

We invite you to take a look at these tools; we are sure they will help you succeed in your positioning strategies. If you have any other recommendations, please put them in the comments; we would love to hear your opinion.




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