January 2023 – May 2023

Works+ coworking

Customer:

Works+ Coworking

Services:

Principal Achievements:

Total occupancy of private offices
+ 0 %
Visibility leadership over competitors
+ 0 %
Increase in organic traffic
+ 0 %

Challenge

Works+, a local coworking in Querétaro, was facing low occupancy levels. In February 2023, a comprehensive strategy was implemented with Google Ads campaigns, SEO activities, development of new web sections and blogging. Decrease in the flow of office rentals, reduction in office occupancy indicating a decrease in customer acquisition.

Solution

  • Technical optimizations of the website: Improvements in structure, loading speed and other aspects to improve visibility.
  • Backlink building: High quality link strategy to increase domain authority.
  • Landing page development: Creation of optimized pages for each instrument class, improving relevance and visibility.
  • Improved user experience in the online store: Adjustments to improve the checkout process and increase the conversion rate.
  • Optimization of meta tags and product descriptions: Improvement of meta tags to increase visibility and attract potential customers.
  • Targeted SEM Campaign Design: Targeted ads focused on highlighting benefits and unique features of the workspaces.
  • Relevant Keyword Selection: Research to identify market specific keywords.
  • Ad Optimization for Conversion: Ad design to drive immediate action and facilitate conversions.
  • Target Audience Segmentation: Defining target audiences for SEM campaigns.
  • Strategic Use of Ad Extensions: Incorporation of extensions to provide additional and engaging information.
  • Continuous Tracking and Optimization: Constant performance monitoring to adjust strategies and improve profitability.

The Result

Office occupancy of over 90%, with an outstanding performance in private office rentals. Successful diversification with 80% in coworking, desks and boardrooms. Online, 41.55% increase in web traffic, 63.18% increase in organic traffic. Improved search leadership with 6.73% more visibility. Successful blog content: 37.92% of traffic. Online expansion with more top keywords. Solid achievements in occupancy, digital presence and leadership.

testimonial

As general manager of Works+ Coworking and working hand in hand with Tribalo, has given me great results in the dissemination and attraction of potential customers for my business, we have managed to place us in the main search options both in networks and on the web within the state giving many interactions of potential customers and a frequent visit to our pages making our business to be known effectively and is growing with very good results.

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