RÉNTAME RENT A CAR
INFORMATIVE WEBSITE DESIGN AND PPC CAMPAIGN CREATION ON GOOGLE ADS
WEB DESIGN / POSITIONING
NOVember 2016
With the online car rental industry expected to be worth 20% of total car rentals by 2020, local businesses are catering to a growing portion of this market. Eager to capitalize on the opportunity, Rent A Car wanted to be able to quickly launch a website with a Google Ads PPC campaign to drive brand awareness and ultimately drive online traffic to their services. The outcome of this project would be measured in the reach of the website and the new leads it generated online.
The website was optimized and functional, SEO compatible, with a responsive design for different devices. The campaigns achieved a monthly reach of 36,000 people, with an average conversion rate of over 20%.
