MULTILLANTAS NIETO
SEM CAMPAIGNS IN FACEBOOK ADS AND GOOGLE ADS
POSITIONING
MAY 2019 – TODAY
Multillantas Nieto is a 100% Mexican company dedicated to the purchase, sale, import, distribution, repair and installation of all types of tires, tubes, rims, automotive parts and accessories for all types of vehicles.
The objective of the project was to position the brand in the 6 states where they physically operate. For this purpose, a series of promotions and video campaigns were defined with audiovisual products of the affiliated brands, together with a search campaign focused on the generation of potential customers. The results of this project would be measured with the reach of each campaign on social networks and the website, as well as the conversion rate on the website.
A series of campaigns were implemented that together generated an average increase of 34% in the first month of overall traffic to the site. Together, we established the conversions on the different digital platforms and defined the average conversion rate for the brand.
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