January 2023 – May 2023
andamios ucmer
Andamios UCMER is a Querétaro-based company that specializes in scaffolding services and is recognized as the best option for scaffolding rental in the region. It offers a wide range of services that include the rental of scaffolding and accessories such as frames, crossarms, wheels, platforms and adjustment screws. It had a low visibility and positioning in search engines, and the website did not have a good user experience, causing it not to be one of the first options for potential customers. Our goal was to increase the reach of the account in order to reach more potential customers.
Design of SEM Campaigns: Elaboration of advertisements highlighting the technical benefits of scaffolding, its features and different usage scenarios.
Identification of Relevant Keywords: Research to find the specific keywords that bring us closer to the target market.
Ad Optimization for Conversion: Creating ads that encourage immediate action and simplify conversion.
Target Audience Segmentation: Identifying target audiences to maximize SEM campaign performance.
Strategic Use of Ad Extensions: Integration of extensions to improve the performance and visibility of your ads.
Continuous Tracking and Optimization: Constant performance monitoring to adjust strategies and improve profitability.
Content Optimization: Create high quality and relevant content for targeted keywords.
Improving the user experience on the website: Making improvements to the design of Andamios UCMER’s website.
With the strategies implemented, UCMER outperformed the competition in visibility with a margin of +3.88%, consolidating its position as market leader. Organic traffic experienced an incredible increase of 201.17%, demonstrating the effectiveness of our strategy. In addition, we were able to prominently position the brand in the top search positions on Google, significantly increasing its visibility and reach. The expansion of the number of keywords positioned further contributed to our success. These results reflect our commitment to excellence and innovation in every step we take.
This success has consolidated UCMER’s position as a leader in the scaffolding rental market in Querétaro. With a focus on quality and innovation, UCMER continues to stand out and offer high-quality services to its customers. This success story shows how our effective strategies can transform the visibility and reach of small and medium-sized companies.
Our team of experts is ready to improve your digital business.
