January 2023 – May 2023
Academia de Música Curiel
Loss of positioning in search engines: Decrease in search results affecting visibility and lead generation. Competition in the music market, need to improve online presence and regain prominent position in search results.
Technical improvements were made to the website, including structure and speed. Implemented a backlink strategy to strengthen domain authority. Specific landing pages were created for each instrument class, improving relevance. In the online store, the checkout process was adjusted to increase the conversion rate. Meta tags and product descriptions were optimized for greater visibility and attraction of potential customers. These actions seek to enhance online presence and effectiveness.
In the first 5 months, organic traffic increased by 19.82%, conversion rate grew by 144%, and traffic to the online store increased by 16%. The conversion-to-purchase rate improved by a remarkable 233%, and an increase in the number of top keywords was observed, indicating a strategic expansion. These results reflect outstanding performance in traffic, conversion and online presence.
