Setting the right advertising budget for your Facebook ad campaign can be the difference between success and unnecessary spending. Fortunately, with the help of our free tool and strategic insights, it doesn’t have to be complicated. Here’s how you can make the most of your advertising investment. The importance of setting an appropriate ad budget […]
Conversion Rate Optimization (CRO) aims to increase the conversion rate using experiments based on quantitative and qualitative data. Are you getting enough visitors, but you’d like those visitors to convert faster, better, or more frequently? Do you suspect there’s a bottleneck somewhere, but you’re not sure exactly where? In this post, we’ll show you how […]
Some of these questions sound familiar to you: ✅ Are you tired of trying to understand where your website traffic comes from and how it impacts your business? ✅ Do you know that something is wrong with your GA4 results because most of your traffic appears as Undefined, Direct, or Organic? ✅ Have you tried […]
How to Measure Your Performance Marketing Strategies? In our previous post, we talked about the importance of performance marketing and the advantages it offers when measuring results and determining the success or failure of your campaigns. If you’re not familiar with performance marketing yet, we recommend taking a look at: Performance Marketing: Definition and Benefits […]
What is performance marketing? Performance marketing, also known as results-based marketing, refers to advertisers receiving a reward when they achieve significant business goals. As the name suggests, this type of marketing is based on performance, and advertisers pay when a specific action is completed, rather than paying for impressions or clicks. It is linked to […]
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