How to Calculate and Set Your Facebook Ad Budget [Free Tool]

Setting the right advertising budget for your Facebook ad campaign can be the difference between success and unnecessary spending. Fortunately, with the help of our free tool and strategic insights, it doesn’t have to be complicated. Here’s how you can make the most of your advertising investment. The importance of setting an appropriate ad budget […]
How to Implement a Performance Marketing Strategy?

How to Measure Your Performance Marketing Strategies? In our previous post, we talked about the importance of performance marketing and the advantages it offers when measuring results and determining the success or failure of your campaigns. If you’re not familiar with performance marketing yet, we recommend taking a look at: Performance Marketing: Definition and Benefits […]
Performance Marketing: Definition and Benefits
What is performance marketing? Performance marketing, also known as results-based marketing, refers to advertisers receiving a reward when they achieve significant business goals. As the name suggests, this type of marketing is based on performance, and advertisers pay when a specific action is completed, rather than paying for impressions or clicks. It is linked to […]